The company’s CEO wished to modernize its communication by daring to scream out loud and establish its identity as art gets out of galleries and museums. Art is in the street, on walls and on you.
The model includes references to graffiti’s history because this medium is a means of expression, at times violent, often illegal, but full of understanding for those who know how to read and decode it.
Wearing a Storiart scarf is a way to share the values expressed by the artist and this "scream" becomes personal fashion and art.
A logo purified for the international scene:
Last January, Storiart changed its logo to become more international in order to welcome a greater variety of artistic styles including projects from Brazil and Japan.
Collection Development :
The end of the year 2010 was marked by the addition of five new modern artists. In 2011, Storiart will also continue to forge ahead with the signing of many additional artists.
This article was published on Tuesday 05 April, 2011.